You prove your competence, your wisdom, your education, your knowledge, your insider status, that you're a mover and shaker, that you are a person of power, that you are the real deal, the shizzle, the complete package, the sole possesor of the right stuff when you use copious amounts of jargon and industry-speak.

Once you establish your dominance, you can negotiate from a position of strength, 11X your prices, buy a Rolex for each arm, and put "Thought Leader" in your LinkedIn bio.

Trust me on this.

I paid 12X to attend an elite MasterClassMasterMind for AlphaApexNonBetaMaleSheepNotLionsWarriorKingBeardedTattooedMen WhoDontKnowHowToUseAChainSawButShareMemesOfMovieStarsPretendingToBeSomeoneElseQuotingRealMenAsTheyPretendToSmoke.

Market like you mean it.Now go sell something.