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Tuesday, Sept 19, 2023, this young whipper snapper, Parker Olson, sends me a cold email wanting to be a guest on The Sales Podcast.
He was direct, bold, and interesting.
That’s the artwork for his episode from two years in the thumbnail for this post and email.
As a result of that conversation, we’ve stayed in touch via email, additional private video calls, and supported one another on social media.
As many entrepreneurs do—as I’m doing with this new domain and podcast, BJJ and Biz—he pivoted.
When we spoke, he was in the natural snack space…but he had his fingers in some other pies.
Fast forward a year or so, and he gets one of those pies baked.
Fast forward another year or so, and I’m promoting his platform/service via this new platform we’re both on called beehiiv. (That’s Parker’s ad just below. If you want to get onto podcasts faster and at much less cost than the typical lazy podcast pitch agency does, check out what he’s doing below.)
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We live in crazy times.
The world is noisy and angry.
People are disgruntled, dissatisfied, and downright angry at the lies we’ve been told our entire lives…
Don’t eat meat!
Don’t eat eggs!
Don’t eat butter!
Eat more grains!
Go into a lot of debt to get a college degree!
Move out of the house at 18 and go into even more debt, leave your family behind, and make friends with @basementdweller4917 on the dark web.
Commute for hours every day.
Take meds to treat the symptoms of what ails ya, but don’t ever get to the underlying cause.
Whine and complain that a $200/mo Brazilian Jiu-Jitsu membership is “expensive,” but dropping $200/week drinking yourself into oblivion is “just what everyone does these days.”
I could go on, but you get my point.
I don’t tell you this to scare you.
Actually, I hope it does scare you.
Or motivates you to make your own pivot.
Launch a new business.
Dive into new technology like building AI agents and become the go-to expert at your own company.
Sell your house, buy an RV, and work from the road.
Start a podcast.
Write a book.
Start training Brazilian Jiu-Jitsu or yoga or mountain climbing or golf.
We’ve been told that “most men die with the song still in them.” (Maybe it was Thoreau but others say Oliver Wendell Holmes probably tweaked it a bit.)
But based on my interactions with a lot of people the last few years, my biggest fear is that most men—and women—don’t even have a song in them.
And that’s a shame.
The good news is, you can do something about it.
The bad news is, you’re the only one who can do something about it.
The great news is, you can start right now with my 12 Weeks To Peak™.
When you follow that link, you’ll see options for guided help options that include doing it on your own with my free habit tracker.
Joining a small group I’m leading each month.
Or working with me privately, daily, for 84 days to complete your own 12 Weeks To Peak™.
My cell phone is also on that page so you can call or text me to setup a one-hour deep dive on your current situation to see if we’re even a fit to work together.
Lots of options.
So what’s it gonna be?
Market like you mean it. Now go sell something.