Listen to The Sales Podcast on Spotify
Summary
In this conversation, I sit down with Ilija Stojkovski, founder of HeyReach, to discuss the evolving landscape of LinkedIn and outbound marketing, emphasizing the importance of personalization, human connection, and the challenges posed by inbox saturation.
We explore how HeyReach operates within this environment, the significance of referrals, and the future of sales in an AI-driven world.
We highlight the need for businesses to adapt their strategies to maintain relevance and effectiveness in their outreach efforts.
You had me at Hey First Name."
Takeaways
AI is a transformative force, akin to the industrial revolution.
Businesses must adapt quickly to leverage AI for growth.
AI can significantly increase productivity and efficiency.
Training and community support are essential for mastering AI.
Even non-technical professionals can become AI experts.
AI tools are becoming increasingly accessible and affordable.
The competitive landscape is shifting rapidly due to AI.
AI can enhance decision-making and strategic planning.
Understanding AI's capabilities is crucial for business leaders.
AI is not a replacement for humans but a tool to augment their capabilities.
The inbox saturation is real."
Chapters
00:00 Introduction to HeyReach and Outbound Strategies
02:43 Understanding LinkedIn's Data and Automation
05:45 Navigating LinkedIn's Changing Landscape
08:31 The Complexity of Outbound Marketing
11:23 The Role of Personalization in Outreach
14:05 The Impact of AI on Marketing Strategies
16:39 Finding Relevance in Communication
19:48 Cultural Differences in Outreach Approaches
22:37 Best Practices for LinkedIn Engagement
27:46 Exploring Timeliness in Solutions
28:47 The Role of Automation in Outreach
30:02 Evaluating CRM Needs for Different Businesses
32:05 Cleaning and Segmenting CRM Data
34:20 The Importance of Multi-Channel Outreach
37:21 Understanding the Cost of Advertising
37:59 Optimizing Lead Generation Strategies
41:25 Building Trust Through Referrals
44:30 Market Validation and Customer Feedback
Humans haven't changed in 20,000 years."
Market like you mean it. Now go sell something.
~Wes
P.S. 12 Weeks To Peak™ is your pathway to sales growth.