You need D.A.D. to grow.

No D.A.D., no growth.

If you do anything 2-3 times a day or 4-5 times per week, document the process, automate it, or delegate it.

Working off of intuition or momentum or experience or "being in the moment" is fine when you're starting out as a solopreneur or a micro-business, but "gut-feel" does not scale.

But here's what typically happens.

You get tired and frustrated of running around, putting out fires, so you hire someone with a nice website and profile pic, and they build you some expensive, complex, integrated, holistic, transparent, authentic, symbiotic system of bells and whistles that you do not understand, cannot maintain, cannot edit, and actually fear...so you turn it off within weeks of that goo-roo consultant cashing his last check.

Stop with the complexity.

Documenting could be as simple as looking at words or phrases or URLs or FAQs or scheduling links you send repeatedly, and getting a tool like Text Expander to create snippets that guarantee you always enter your information correctly and you stay in the flow because you don't have to stop what you're doing, look up the information, copy it, paste it, send it.

I have over 100 snippets in my iCloud that sync across my iPhone, iPad, MacBook, and MacStudio, so I create it once, on any device, and can reuse it immediately on any other.

I also have Text Expander, because sometimes Apple and Google don't play nicely.

This is how I get more done with my two thumbs waiting for my coffee that you can do in an hour at your desk.

And I'm not exaggerating.

Below are screenshots of just a small percentage of my Text Replacements in Apple and my Text Expander app.

I'm an absolute fanatic about being efficient...

Long words, long phrases, emails, my cell phone, my address, my bio for speaking engagement and interviews, my affiliate links, my hashtags for Instagram, YouTube, and X, my social media profiles, etc., all have snippets.

However, the time savings are not limited to a few keystrokes.

These fanatical focus on efficiency keeps me focused, more efficient, and effective.

How many times have you stopped what you were doing—crafting an email, creating a presentation, working on a big proposal—to reply to a text or urgent email or whatever, then gotten sidetracked for 10 minutes, 30 minutes, two hours, then had to backtrack, re-read, settle back in to get back into flow to finish what you were working on?

How many times have you just completely forgotten what you were doing—replying to your boss or your spouse or your customer or your prospect—then had hell to pay as a result?

Your job is not supposed to be a grind.

You're not supposed to just suffer and endure.

You're not supposed to just do mindless things mindlessly from 8 am to 5 pm, five days a week, 50 weeks a year.

You're supposed to make improvements.

You're supposed to become more productive.

You’re supposed to detach so you can document what is happening in your workflow, so you can improve it.

“But Wes, there’s no time to detach and document. We’re running 90-to-nothing from the moment we clock in until well after quitting time. Detaching and documenting is a luxury we don’t have.”

So, what you’re saying is:

In other words, you’ll ignore the check engine light, hope for the best, hope you make it to your destination, hope when the car does stop running that it’s either a simple fix, or you won’t need a car any longer since you reached your destination, or you saved up so much money by ignoring doing any maintenance that you can afford a nice, new, shiny, updated car?

Well…good luck with that.

Next, I’ll talk about the “A” in D.A.D.

Mastering that, and helping thousands of others do the same since 2008, has enabled me to raise seven kids, two dogs, and fund my Brazilian Jiu-Jitsu habit since 2017 as the sole breadwinner while living in California…so you might wanna read that next one. I’m just sayin’.

Market like you mean it.
Now go sell something.

P.S. If you’re tired of being worried and concerned about that check engine light and are ready to discuss being proactive about getting things dialed in with your processes, use this link to schedule a no-strings-attached, no-pitch, no-discussion-of-price-unless-you-ask one-hour+ deep dive into what you have going on.

I’ve always taught my students and clients that “You prove you’re different by being different.”

Well, I prove I can help you by first helping you.

I have no set packages. No minimums. No maximums.

If you like how our call goes and you want me to help you for a month or a year, a little or a lot, and you have a little money or a lot, we’ll find a way to work together.

I don’t report to a board of directors. I don’t answer to anyone. As long as I can train Jiu-Jitsu Monday to Saturday, the rest of my day is for people like you.

So click above an find some time.