There are no 12-year-old black belts in BJJ, and there is no easy button in business. Join a community of professional salespeople, sales managers, business owners, and entrepreneurs who also practice “the gentle art” and have the discipline to do whatever it takes for as long as it takes to reach and surpass their goals in business, life, and BJJ. Here’s the reality of business, life, and BJJ in today’s crazy world of pot, porn, playoffs…and AI. You don’t need a micro-niche… You don’t need to live on the bleeding edge… You’re not “at the intersection” of this, that, and the other… You don’t need YouTube and Instagram to help make you an IBJJF or UFC world champion… You don’t need an ice bath… You don’t need to wake up at 3 am… You don’t need a $50,000 mastermind or $15,000 bootcamp where you go play Navy SEAL/Delta Force guy for three days to find yourself… You don’t need AI productivity hacks… You don’t need meds to help with your focus and discipline… If you’re an entrepreneur or business owner, you need an idea that lights your soul on fire… That makes you not want to drink or party or watch the game or get high or whatever… If you’re a sales leader, you need to know what’s really working “out there” that you can use “in here” to make your people more powerful, productive, and profitable… If you train BJJ, you know that “no plan survives contact with the enemy,” yet you plan anyway. You know that watching videos and making a plan is fine, but you must test all of your assumptions on the mats…in the arena…(and on the phone…and face-to-face in the board room)… Let’s be honest… You’re tired, confused, distracted, fractured, fragmented, and just worn down… The excitement for your business, your work, and maybe even your Jiu-Jitsu has waned… And no journal… No time-management system… No CRM… No cold email tool… No web scraper… No fancy AI agent… No thread on X… No masterclass… No IG carousel… No YouTube channel… No influencer… No therapist… No thought-leader… No podcast… No newsletter… No TedTalk… Is gonna fix anything that ails ya… (Especially not your crappy open guard…But I digress…) Nope. None of that is gonna help. (“Ahhh…Wes…I…ahhh…don’t you offer help in a lot of those areas? Isn’t that how you earn a living? Isn’t that why you have this website? Am I missing something?”) (Nope. You’re not missing anything. You’re paying perfect attention. I know because you’re asking a great question…a question I’m about to answer…) The reality—the secret, if you will—to success in any endeavor in life is that the answer always lies within. Closely related to that is, when the student is ready, the teacher will appear. So what you need to do right now is…. Pause. Detach from everything for a moment. Take note of yourself… Your breathing… Your posture… Your heart rate… Where are you carrying your stress? What are you anxious about? What are you worried about? What are you angry about? What are you excited about? What brings you joy? What are you working toward? What lights your fire? Chances are, you have ADD. No, not THAT ADD… You have Adventure Deficit Disorder. You’re in a rut… You’ve been doing what you’re doing for so long, you forgot your why… You’ve been playing it safe because… It’s what everyone in your position does… You’re responsible… You have people depending on you… And that’s what people like you are “supposed” to do… In the process… You’ve forgotten who you are… This is why you doom-scroll… This is why you buy courses but don’t complete them… This is why you buy books but don’t read them… This is why you buy software “hacks” but don’t implement them… And the influencers and thought-leaders and goo-roos know this about you… They know your psyche… They know how to pull your strings… They know how to yank your chain… They manipulate you… They guilt-trip you… They “tripwire” you (isn’t that how you kill someone?)… Then they upsell you… Then they upsell you again… And again… And again. (Dan Kennedy calls it an “ascension ladder.”) (Gary V calls it “Jab, Jab, Jab, Right Hook!”) It’s why they are always polishing turds from yesterday, repackaging them, and pushing them onto you day in and day out. Meanwhile, my Brazilian Jiu-Jitsu instructor has taught the same classes the same way since I stepped on the mats Jan 27, 2017, and he continues to win tournaments, grow his school, and help his students win tournaments. His only “upsells” are some t-shirts and hats, maybe a rash guard now and then. He takes on some private clients when they ask, but he doesn’t push it. He just shows up six days a week, is totally present and pleasant, and helps his students get better at a fair price. Crazy, right? Just pure insanity, ain’t it? Oh, and guess what? The way he was winning 30 years ago is how he was winning 20 years ago, is how he became #1 in the world in 2017, and it’s how he wins today against all of the latest and greatest exotic moves and attacks flooding your social media feeds today. Once you have a solid foundation in your faith, family, fitness, and finances, all that’s left is that you continue showing up. You show up to maintain, guard, protect, and perfect what you have built. You show up to test and verify and validate your approach and processes. You show up to modify and adjust as needed, which is usually small…on the fringe…incremental because a stitch in time does save nine… But it’s boring… Tedious, even… This constant refining and perfecting… Being tested and passing the test… Only to be tested again… And pass again… But what else are you going to do… Open a vape shop? But a new gaming PC? Stream more porn? How much golf can you really play? And how fulfilling is that? Sure, it’s nice to have a gold Rolex and a custom golf cart… But if you can’t see your feet because of your obese belly… And your wife won’t kiss you because of your cigar breath… And you can’t get it up because whiskey dick is a real thing… And the only reason people invite you to gatherings is to hit you up for donations… And you get winded just getting your shirt on and off… And you avoid making eye contact with people in public because you couldn’t defend your family from a tumbleweed, let alone a drunk bully on a bender… What have you really done with your life? You need some downtime… Some quiet time… Some introspective time… Some time to do the deep work on yourself. To get there—to that quiet space that you probably haven’t visited since gas was under $2—you may need a nudge, some guidance, or some assistance… And as you emerge from that space, you may need a nudge, some guidance, or some assistance… That’s what you get here. Your nudge, guidance, and assistance come in several flavors… Free: podcast, posts, newsletter, 1-2-hour deep dive, 12 Weeks To Peak™ habit tracker, Diary of a Wimpy Salesman Low-Cost Products: books, flash cards, starter pack On-Demand Courses: Make Every Sale, 30 Day Sales Growth Group Coaching: Inner Circle (Extremely affordable) Events: BJJ and Biz 3-day in-person Private Consulting (companies): 30-60-90-day (Starts with the free deep dive.) Private Coaching (individuals): 30-60-90-day (Starts with the free deep dive.) Whew! That went a lot longer than I planned. Welcome. Thank you for checking this out. If any of this resonates with you, please let me know. Schedule a free one-hour+ call with me to just shoot the shit or dive deep into what you are working on. Connect with me on the socials. Call or text me or HMU on WhatsApp. Email me. Just get in touch so we can get deep, and you can… Grow Your BJJ and Your Biz.
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